Philanthropy and Major Donors Dr Eddy Hogg 29 th January 2014.

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Presentation transcript:

Philanthropy and Major Donors Dr Eddy Hogg 29 th January 2014

Why do rich people give? What do rich people give to? How do I attract rich donors? Overview

Because it enriches their lives Because they feel they can afford to Because they care about something Because they’re asked Why? Source: Richer Lives (Breeze & Lloyd, 2013)

What do all donors give to? How are richer donors different? What?

What: All Donors Source: UK Giving 2012, NCVO/CAF

What: Major Donors Sources: 2012 Million Pound Donors Report & Richer Lives (Breeze & Lloyd, 2013)

Play the long game Get donors involved Show leverage opportunities Be professional How? Source: Richer Lives (Breeze & Lloyd, 2013)

Thank You