Corporate Chieftains Henley on Thames, OxfordshireHarpenden, Hertfordshire Islington, North LondonSandhill Oval, Leeds

Socio Economic Households Analysis by housing type

Corporate Chieftains People who have been successful in large companies or who have built up their own commercial enterprises New “gated” communities fall into this type More of this “type” being created by influx of wealth into the City

Greenbelt Guardians Daventry, NorthamptonshireAshford, Kent Bicester, OxfordWest View, York

Greenbelt Guardians This type are found in attractive rolling countryside where the traditional village community now accommodates a small minority of well off urban workers Again no growth potential – impossible to get planning permission for large developments This type of neighbourhood is likely to become increasingly sought after as villages closer to large towns take on the character of commuter dormitories

Semi-Rural Seclusion The Green, NorthamptonKing’s Bromley, Staffordshire Muris, KinrossOakham, Leicestershire

Semi-Rural Seclusion People living in environmentally attractive villages and small towns where highly paid long distance commuters mix with a more locally oriented older population Again no growth potential – impossible to get planning permission for large developments Are likely to become increasingly more expensive as people look to move to commuter villages

Cultural Leadership Frenchay Road, OxfordMuswell Hill, North London Warwick Place, WarwickshireEaling, West London

Cultural Leadership Very well educated professionals, who mostly live in very expensive middle ring London suburbs. Numbers of this type of house are very limited Marginal encroachment on these areas by flat developers Younger generations moving into these professions are likely to be less homogenous

Golden Empty Nesters Ellesmere Road, NottinghamHornington Road, Sailsbury Frogston Terrace, EdinburghChislehurst Road, Orpington

Golden Empty Nesters People who have risen to important positions in professional careers and who enjoy living in attractive detached homes 1.21% of the population 25% have dependent children Numbers of this type will rise a massive 45% in the next ten years An aging population – in 2017 there will be 1.9 million people aged and 0.5 million more aged over 80 than in 2004 Average age of childbearing rising – now 29, was 26 thirty years ago

High Technologists Camberley, Guildford Sutton Coldfield, Birmingham Boothferry Road, HullSurbiton, Surrey

High Technologists This type contains many areas of new wealth where larger corporations, many of which are based in the high technology sector, recruit highly paid executives. 1.88% of population 38.5% have dependent children Numbers of this type will rise 20% in the next ten years Many based along the M3/M4 corridor where many of these companies are based – Cambridgeshire the UK’s “Silicon Valley”

Original Suburbs Northwood Gardens, IlfordSummerhill, Sunderland Bradford on Avon, BathKingswood Park Avenue, Plymouth

Original Suburbs This type contains a mixed social profile, but with a bias towards young professionals, residing in interwar semi- detached houses Will increasingly occupied by young professional childless couples and singles

Upscale New Owners Brantham Close, Milton KeynesQueen Margaret Close, Edinburgh Camberley, GuildfordHarefield Park, Huddersfield

Upscale New Owners This type contains younger professionals and managers who have bought expensive, modern, detached houses in rapidly expanding outer metropolitan areas The population structure of these new high status areas is rapidly ageing as parents move into middle age and children move from primary to secondary school age Will become “Golden Empty Nester” Suburbs

Provincial Privilege Musters Road, NottinghamSalutation Road, Darlington High Street, DorchesterDurrington Road, Bournemouth

Provincial Privilege People who live in the traditionally better off established suburbs of large provincial cities. Many have senior positions in organisations that provide service to their region In future years they will become increasingly attractive to families of younger professionals employed in city centre administrative jobs.

Pastoral Symphony Penrith, CumbriaTavistock, Devon Conway, GwyneddKirk Hallam, Derby

Pastoral Symphony This type contains populations of scattered farmers most of whom are owner managers of medium sized operations Population in these areas has been on the decline Younger people have had little incentive to return The growth of the Internet is now playing a major role in moderating isolation and in making them feasible locations for footloose knowledge workers

New Urban Colonists Muswell Hill, North LondonLeamington Spa, Warwickshire Dorking, SurreyFulham, South West London

New Urban Colonists This type contains areas, mostly in London, which have been gentrified since the 1960s by a new generation of young professionals, content to trade access to the city for a higher population density Very high number of well qualified women Increasingly getting too expensive for students and young singles – more settled families

Dinky Developments Old Basford, NottinghamAylesbury, Buckinghamshire Lindisfarne Way, NorthamptonHigh Wycombe, Buckinghamshire

Dinky Developments People who live in compact new starter homes, often built on brownfield sites amidst areas of older housing “staging post” houses