Slovenia 3 – 4 June 2006 TO START A BOOKSELLERS ASSOCIATION A FEW TIPS AND EXAMPLES WHAT FOR? TO DO WHAT EXACTLY? FOR WHOM? WITH WHOM? HOW TO FINANCE IT?
Slovenia 3 – 4 June 2006 THE SITUATION IN EUROPE BOOKSELLERS ASSOCIATIONS: THE NETHERLANDS, UK & IRELAND, ITALY, SPAIN, NORWAY, SWEDEN, ETC... BOOKSELLERS & PUBLISHERS ASSOCIATIONS: GERMANY, AUSTRIA, HUNGARY, PORTUGAL, CZECH REPUBLIC, POLAND, ETC NO BOOKSELLERS ASSOCIATION: ICELAND, MALTA, SLOVENIA.....
Slovenia 3 – 4 June 2006 WHAT FOR? TO DO WHAT? REPRESENT THE INTERESTS OF BOOKSELLERS LOBBY FOR A MORE FRIENDLY BOOK POLICY LEARN FROM EACH OTHER CO-OPERATE AND CREATE STRATEGIC ALLIANCES EXCHANGE INFORMATION & NETWORK OFFER BUSINESS SERVICES TO MEMBERS
Slovenia 3 – 4 June 2006 WHAT KIND OF SERVICES? INFORMATION (1) INFORMATION ABOUT THE BOOK TRADE: WHAT IS HAPPENING? –LOCALLY –NATIONALLY –INTERNATIONALLY INFORMATION IS POWER
Slovenia 3 – 4 June 2006 WHAT KIND OF SERVICES? POLITICAL REPRESENTATION (2) YOUR VOICE WILL BE BETTER HEARD IF YOU REPRESENT A GROUP THE MORE YOU ARE THE BETTER YOU WILL BE ABLE TO CONVINCE YOUR INTERLOCUTORS NUMBER IS POWER
Slovenia 3 – 4 June 2006 WHAT KIND OF SERVICES? LOBBY (3) INFORMATION & REPRESENTATION GIVE YOU THE TOOLS TO LOBBY FOR A BETTER ENVIRONMENT FOR BOOKSELLING –NATIONALLY –INTERNATIONALLY: EBF SUPPORT –SOME EXAMPLES LOBBYING IS POWER
Slovenia 3 – 4 June 2006 WHAT KIND OF SERVICES? TRAINING/KNOWLEDGE (4) TRAINING SEMINARS: TECHNICAL TOPICS IN THE BOOK TRADE: SOME EXAMPLES: –HOW TO MAXIMIZE YOUR PROFIT? –HOW TO GET CUSTOMERS IN YOUR SHOP? –HOW TO COMPETE WITH INTERNET SALES? –ETC... KNOWLEDGE IS POWER
Slovenia 3 – 4 June 2006 WHAT KIND OF SERVICES? BUSINESS DEALS FOR MEMBERS (5) NEGOTIATE GROUP RATES –TRANSPORT –INSURANCE –BUYING CONDITIONS –RETURNS START A VOLUNTARY CHAIN START A BUYING GROUP & NEGOTIATE DEALS FOR YOUR MEMBERS START JOINT BOOK PROMOTION EVENTS START JOINT MARKETING EVENTS IMAGINATION IS POWER
Slovenia 3 – 4 June 2006 WHERE IS THE MONEY? MEMBERS FEES SUBSIDIES EXTERNAL SPONSORSHIP CONFERENCES/EVENTS/SEMINARS PROVIDE YOUR MEMBERS WITH ADDED VALUE AND THEY WILL BE HAPPY TO PAY
Slovenia 3 – 4 June 2006 MY PROBLEM OF TODAY MIGHT BE YOUR PROBLEM TOMORROW..... YOUR SOLUTION TOMORROW MIGHT BE MY SOLUTION OF TODAY MORE IN TWO HEADS THAN IN ONE.... COMPETITORS..... AND NEVERTHELESS.. ALSO COLLEAGUES!
International Congress of Young Booksellers - ICYB June 25 th – July 1 st 2006 Essen, Germany
Slovenia 3 – 4 June 2006 ICYB is… an annual educational conference focusing on different subjects and future change for booksellers and entrepreneurs up to the age of 40 this year: Explore! Experience! Move! specialisation, streamlining operations & networking
Slovenia 3 – 4 June 2006 Hvala! Thank you for listening!