CLASS DAY THURSDAY 9AM – 1PM 2PM - 6PM

SYNOPSIS In this subject, students will continue the topic that they have chosen in Design Project 1. A major media execution will focus on creating a working portfolio that is of industry quality. Full development from idea to a prototype/ final output will build the student’s ability in planning and project management skills.

This is the time for you to show what you have learned for 3 or 4 years in MMU No more holding hands.

OBJECTIVE: To achieve high level of creative thinking and problem solving skills in the process of branding, advertising and marketing, utilizing the tools and technology available to leverage content creation. To instill professionalism in handling projects, resources and time management. To produce a portfolio by the process of planning, designing & executing 1 multimedia application from the areas of audiovisual, web or environmental media as major projects. A continuation from 2 minor media from previous subject.

Passing grade : C Attendance requirement: 80% Tuition fees: 100% within 30 days of invoice issuance. (before exam)

Today’s Class 1.What will you be doing this trimester? 2.Assessment criteria 3.Class Schedule 4.Class rules 5.Tips 6.Extras

1.What will you be doing this trimester? Review & Improve – Creative strategies – Product & Brand positioning – Benefits – Ad appeals – Target audience profile Plan your project Study current & new media to support your major media 1 major media 1 blog per student to update progress from start till end of trimester

2. Assessment Criteria Ideation (Precedent studies + Sketches) Art Direction (ideas) Execution (design & technical skills) Presentation (oral & work)

Class Schedule Refer document.

Class rules Come to class on time. Consultations are important. NO SURPRISES. Room consultations are on appointment basis. Original MC from a valid clinic – to be submitted the next class day. Original work only. Do not use other people’s idea, images, templates, etc.

Progress grade will be given in the middle of the trimester Barring list is applicable to this class.

PENALTIES: – Later than 15 minutes: ABSENT! – Late for presentation: - 30% – Incomplete submission: - 10%

Tips Do a lot of research – ideas, execution, inspiration Plan your project – time management! Enhance your technical skills – online tutorials, trainings Ask ex-students (Seniors) Go beyond what is expected. Do more, not just to pass the subject.

EXTRAS All students must get their MMU Webmail password from NTU (At FOE lower ground floor). Blog login details will be sent to your MMU Webmail. Informal support groups – based on major Degree show?

Questions?

Lecturers Mdm Heidi Tan – – Room: 1043 Mdm Nor Alley Zulkafly – – Room: 1054