Venus Peng 彭思婷 The Most Effective Slogans

Nike “Just Do It ”

NIKE slogan is chosen to be one of the top five ad slogans of the 20th Century. It was created for a 1988 Nike Ad campaign by Dan Wieden. This slogan has done a great job encouraging the masses to keep using Nike products and has definitely separated Nike from the competitors. As a sport brand, it tries to encourage people to engage more activities and sports. With challenging the limit, you can achieve more, and do more than you expect. The slogan tells you the concept. No matter what, JUST DO IT ! It gives people the determination to pursue the dreams.

APPLE “ Think Different”

A play on IBM's "Think" slogan, Apple unveiled this catchphrase in a series of 1997 television and print ads featuring black-and-white images of assorted cultural rebels. APPLE’s products creates the new page of technology. It’s considered as one of the most successful enterprises in the world. Steve Jobs is also recognized as top 10, the most effective person. APPLE’s products tell people to think differently, use differently. Its imagination is wild. It breaks the frame which we used to think about mobiles and computers. In this circumstance, it motivates the consumers to use their products and also follows the trend of the world.

M&M Candies “Melts in your mouth, not in your hand”

Perhaps the most interesting slogan of all is this one by Mars. It has been the origin of jokes among kids and adults for years and it’s definitely not forgotten. This slogan is especially unique because the message can be interpreted in different contexts and that’s exactly why it sticks in consumers’ minds. “ 只溶你口, 不溶你手 ”--- the Chinese slogan also impresses every generation. It shows the mildness and describes how you feel when you taste it. Chocolate is lovely. No one can resist it. It catches people’s mind and promote their products successfully. The joy of eating and having chocolate is being presented wonderfully.

KFC “ Finger Lickin’ Good ”

KFC is one of the world-wide fast food chain stores. Fried chicken is the popular product. It describes the scene when you eat the chicken with your hand. It’s so delicious that even your finger can feel the juicy chicken which makes your fingers be so delicious too. Everyone likes the fried chicken. KFC is not only focus on the food itself, but also tells the consumer feeling and joyfulness in the same time.

Chinatrust “ We are Family ”

As a full-service commercial bank, Chinatrust offers various products and services, such as business banking, consumer loans, foreign currency deposits, corporate lending, treasury products, trust products, international trade, and remittances. However, all these services are related to money which needs to operate with trust and honesty. The company describe themselves as your family. It means they will help you manage your money properly, without any bad intention. They try to build the relationship with the customers. And it also mets the need of the customers.