Marketing OnDemand Demonstration John Hammond Senior Sales Consultant

Today’s agenda… demonstrating EMOD to prospects Demo prep What is EMOD - keep it simple. Getting to the point. Closing the demonstration with effective analytics.

Preparation for the Demo 1.Download a copy of the Segmentation Wizard to your desktop – you can obtain a copy of the segmentation wizard from:  Correct the properties value. 2.Create a new campaign record for your demo  Add tasks, budget and recipients. 3.Change the addresses for the contacts to your own address. 4.Preload content in to the content database. 5.Using the Segmentation Wizard toolbar buttons:  Manage Segments > New > Dynamic Segment  Do not set any filters on any of the objects to get a segment that includes all of the contacts in the demo account  Upload Segments button in the Segmentation Wizard to load the segment as recipients for a campaign (you should create a new campaign for each demo).

Selecting recipients. Add recipients to a campaign using Campaign Recipient view or using Segmentation Wizard. Segmentation wizard - 10,000 to 30,000 recipients. More than 30,000 requires the use of analytics. Demo Segmentation wizard

What is EMOD - keep it simple EMOD requires a separate license Includes unlimited users 10,000 s per month 500mb marketing content library Currently supports European languages Japanese, Korean and Chinese is targeted for future release. Probably June timeframe. Online training and documentation is available from CRM-on-Demand website.