Writing an Effective Newsletter
Writing Your Own Newsletter
1. Consider Your Audience
2. Choose Your Topic
3. Ask Questions
4. Research Your Topic
5. Make It Understandable
6. Use Interesting HeadlinesHeadlines
The Four Functions of a Headline Get attention. Select an audience. Deliver a complete message. Draw the reader into the body copy. Most people skim-read, so your headline has only an instant to capture your reader's attention.
Avoid Using All CAPITAL Letters
Avoid All Punctuation
Kiss It
Be Precise A headline must stand entirely on it's own merit
Engage the Senses
Every Picture Needs a Caption Avoid the known; explain the unknown. Use Captions to Spark Curiosity
Leave Your Pride at Home It’s not all about you!
Use a Thesaurus Look up every word in your headline. Is there a better word to use?
7. Proofread
Choose a Partner
Google Drive You will write the articles using Google Docs Enables partners to share the work Available online No excuses for not getting work done Youtube Instructions Youtube
Publisher Templates You will use Microsoft Publisher templates to create the newsletter Choose template that gives correct “feeling” to newsletter