Chris Corrado David Delk Greg Dell Jaki Dunham

Blendtec Blenders—Be Funny Will It Blend? The “Will it Blend” series of clips have been viewed more than 60 million times Since this new marketing system, sales have increased 500% Total sales are projected to exceed $40 million

The Art of Marketing Luck and timing are vital to a successful campaign Not a thoroughly researched area of marketing There are suggestions to success, but not definitive principles Message driven vs. using the product

MJ Safety Solutions—Tap into current events Video doesn’t have to be funny or entertaining Uses a reality that hits close to home Bullet Resistant Backpack 25,000 hits

All Natural Maine Root—Find a Partner

Make Magazine—Be Useful Weekly “How-To” Videos Average viewing of a video: 1 million Advantages Increased attendance at convention Increased magazine subscriptions “Shelf-life” of video

Moe’s Southwest Grill—Get your customers involved Consumer participation User made ads You Need Moe's