Social Media Strategy | From What to Why © Ideahaus® All rights reserved. Kevin Popovic, BA, MS Founder & Communications Director of Ideahaus ®

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Social Media Strategy | From What to Why © Ideahaus® All rights reserved. Kevin Popovic, BA, MS Founder & Communications Director of Ideahaus ®

Social Media Strategy | What © Ideahaus® All rights reserved.

Facebook MySpace LinkedIn Social Media Strategy | Social Networks © Ideahaus® All rights reserved.

SlideShare Google PPT SlideWorld Social Media Strategy | PPT Sharing © Ideahaus® All rights reserved.

Flickr TweetPhoto Shutterfly Social Media Strategy | Photo Sharing © Ideahaus® All rights reserved.

YouTube Vimeo Veoh Social Media Strategy | Video Sharing © Ideahaus® All rights reserved.

Ustream Qik Flixwagon Social Media Strategy | Video Streaming © Ideahaus® All rights reserved.

Twitter Yammer FriendFeed Social Media Strategy | Micro-Blogging © Ideahaus® All rights reserved.

Evite Meetup Facebook Social Media Strategy | Events © Ideahaus® All rights reserved.

Delicious Digg StumbleUpon Social Media Strategy | Bookmarking © Ideahaus® All rights reserved.

FanBox WidgetBox Widgepedia Social Media Strategy | Widgets © Ideahaus® All rights reserved.

GoodSearch Places WikiPedia Social Media Strategy | Miscellaneous © Ideahaus® All rights reserved.

WordPress TypePad Blogger Social Media Strategy | Blogging © Ideahaus® All rights reserved.

iPhone Blackberry Droid Social Media Strategy | Mobile © Ideahaus® All rights reserved.

Social Media Strategy | Satellite Marketing © Ideahaus® All rights reserved.

Social Media Strategy | Satellite Marketing © Ideahaus® All rights reserved.

Same Challenge | Different Technology The newest technology only compounds the oldest challenge between people of what to say, and how to say it. © Ideahaus® All rights reserved.

Social Media Strategy | Why © Ideahaus® All rights reserved.

Social Media Strategy | Listen © Ideahaus® All rights reserved. Reply to Trends, Crises and Opportunities.

Social Media Strategy | Communicate © Ideahaus® All rights reserved. Increase Brand Awareness, Participation, Reach, Audience and Engagement.

Social Media Strategy | Empowering People © Ideahaus® All rights reserved. Promote the Understanding of your people and your cause.

Social Media Strategy | Create Community © Ideahaus® All rights reserved. Change from Donation to Relation

Social Media Strategy | Create Community © Ideahaus® All rights reserved. Relationships with Families, Consumers, Industry, Media…

Social Media Strategy | Social Capital "Investment in social relations with expected returns in the marketplace.” – Nan Lin © Ideahaus® All rights reserved.

Social Media Strategy | Social Capital Social Network = Connections Conversations = Social Capital Repeated Conversations = Relationship © Ideahaus® All rights reserved.

Social Media Strategy | Sales + Marketing © Ideahaus® All rights reserved. Marketing Creates Opportunity Sales Creates Customer This is still Business

Learn More | ideahaus.com/community Articles Audio Presentations Discussions Research linkedin.com/in/kevinpopovic © Ideahaus® All rights reserved.