Online
78% of PC internet users look at news Bigger than social networking Source: comScore MMX January 2015
Newsbrands on PC reach readers of all ages Source: comScore MMX Demographic Profile January 2015
The average newsbrand PC user is 41 years old 4140 Facebook % NEWS NewsbrandsAmazon Source: comScore MMX Demographic Profile January 2015
Unique visitors duplicated 54.2 m 20.1 m Unique visitors unduplicated Significant online newspaper reach (monthly) comScore:January 2015 Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro The average user visits two newspaper sites
UK Newsbrands are world class 225.9m monthly global unique browsers Source: ABC Online March 2015
Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore
Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore