elo disi Business Plan for 2013

Overview O elo disi will promote exclusivity and authenticity to attract genuine women consumers around the world. We will captivate the women’s market through an opening of a boutique in Los Angeles, California, which will also carry personal services, such as personal styling, fittings, and alterations held within the boutique. We hope that this will all generate a substantial amount of profit, validity, and value into elo disi.

Our Mission O To provide women with innovative and unique designs O Present care quality and unique fashion designs O Offer a variety of high quality garments along with fashion accessories (bags, belts, jewelry, hats, head wraps, etc.) O Create an atmosphere that demonstrates outstanding customer services

Keys to Success O Having a key location with constant heavy flow of traffic O Curious shoppers O Quality product O Unique designs O Excellent customer service

Clothing for stylish women O Our line will generate a fresher introduction to innovated designs, which will associate culture and nature with elegance. elo disi will also feature hand knits, and high quality fabrics which will draw the aesthetics of our line flawlessly. O An elo disi’s customer will be a busy professional woman, who lives in Los Angeles with a household income over $50,000. She will enjoy fashion, exemplify confidence, and desire to obtain a place to shop where she will encounter great services that correlates with her busy lifestyle.

Unique & Innovation O elo disi will provide services such as styling, alternations, personal shopping, and special ordering during business hours and by appointments. O Our inventive styling services will emphasize in helping women to develop their personal styles, which will enhance our reputation and ensure customer loyalty.

Marketing O elo disi will be marketed through hosting styling events, offering great deals and sales on apparels. O We will market through social media on our blog facebook, tumbler, and instagram.

Location & Hours O Location: 727 N La Brea Ave Los Angeles, CA O Hours of Operation: Monday- Saturday 10AM- 9PM Sunday 11AM-8PM

Retail Space O Area: La Brea and in between Melrose and Waring Ave O Size: 10,548 SF Employees: Part time Fashion students, Stylish Paid $8hr/Plus bonus

Start up requirements/ expenses Estimate Furniture/ Fixtures10,000 Interior design5,000 Legal2,000 Rent Packaging and Stationary 3,000 Inventories6,000 Liabilities7,000 Total Start-up Expenses33,000 Marketing5,000 Bills to pay (electricity)2,000 Employee Salaries2,000 Total Requirements:42,000

Company Ownership O Christin Disi- Executive Designer O Canie– Marketing Director O Mia– Manager Inventories/Book Keeping

Apparel & Product Lines Casual wear: Tops Cardigans Dresses Evening dresses Jackets Cardigans Knits Pants Shorts

Accessories O Jewelry O Handbags/clutch O Belts O Heels

Sales Strategy O Product/service selection: O For seasonality and exclusionary concerns, elo disi will carry 30 percent of merchandise and wardrobe accessories. In additional we will provide personal shopping services and special ordering for our customers through our catalogs. Pricing: elo disi is committed to sell high quality clothing with the price range reflecting mid to high pricing. Average price points will be around $100-$200.

Profit O To maintain profit margins of 20%, elo disi will focus on obtaining average retail markup of 60% for all merchandise