1 Get Clients Now PCBN Pacific Coast Business Networking October 14, 2015
What Works? What really works to market your product / service? Referrals…networking…making contacts and following up….word of mouth And what doesn’t work so well? Buying ads…boilerplate letters and s…spending$$$ on promotions..
Attract Prospects Web Site Visibility – Search Engine Optimization Collect Contact Information Invite to a meeting Social Networking – Blogs, Tweets, Facebook Events Referrals
Make Contacts Gain Visibility Identify Candidates Initiate contact – don’t wait for them Social Media Networking ?
Gather Leads Present members Past members Clients Networking events ?
Collect Referrals Fill the Pipeline Keep in Touch with Former Members Create a list of Prospects – Desired Members Give gifts- Do a Favor
Following Up Phone Coffee Invite to a Meeting
Making a Presentation Build rapport Identify needs Stress Benefits Testimonials Invite to a meeting
Closing the Sale Demonstrate benefits Create a Positive Experience Ask to Join
Where Are You Stuck? Filling the Pipeline – knowing enough people to contact Following up – contacting the people you already know Getting Presentations – getting from follow-up to presentation Closing Sales – getting from presentation to sale