Marketing “I couldn’t repair your brakes, so I made your horn louder”

Marketing Marketing Strategies Candidates should be able to: define marketing strategy give examples of factors influencing strategy explain the difference between a low cost strategy or a differentiation strategy describe Ansoff’s matrix and use it in a scenario evaluate the effectiveness of marketing strategies

Marketing Marketing Strategies A marketing strategy is

Marketing Marketing Strategies Strategy A strategy is the Designed to help the firm It determines what

Marketing Marketing Strategies Factors which influence marketing strategy:

Marketing Marketing Strategies Strategies Low cost versus differentiation Niche versus ______ marketing ANSOFF (market penetration, product development, market development and diversification)

Marketing Marketing Strategies Assessing effectiveness of strategy Has it helped them achieve their marketing objectives? Has it achieved: M_______ p__________ P________ d__________ M_______ d___________ D______________?

Marketing Marketing Strategies National versus international marketing strategies Methods, risks and benefits involved in entering international markets