Investigating Marketing Strategies Used for Growth Unit 3 Introduction to Marketing.

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Presentation transcript:

Investigating Marketing Strategies Used for Growth Unit 3 Introduction to Marketing

Lesson Objectives explain how a companies use marketing strategies to expand(grow) their business Carry out research on a specific business Find information, select relevant information analyse and evaluate information to find answer to explain the objective

Task Working In groups of 4 choose one of the following Companies to research:- Coca ColaArcadia Group BMWChallenge College Santander Lloyds TSB JJB Sports Slide 3

Using Ansoff’s Matrix identify what their Growth strategies are and the products which show the evidence of these. Create a poster to explain to the rest of the class which products the Company is using for:- Market penetration Market development Product development Diversification

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