Wildcat for Life Leadership Council September 18 – 19, 2015

The UAAA is on the move! Advancing the University of Arizona by connecting, engaging and inspiring Wildcats for Life Alumni Events Student Programs Legislative Advocacy National network of clubs and chapters Arizona Magazine Alumni Relations Forum College Councils/ WFLLC/ Governing Board Scholarships Travel Program

By the Numbers 26 summer sendoffs 29 career-related events 315 networking, game watch or other chapter events 330 travelers 350 students received over $1 million in scholarships 8293 on Twitter 14,805 members of UAAA 27,992 on LinkedIn 38,671 on Facebook 50,000 attendees at Homecoming 262,000 Wildcats

UAAA ON SOCIAL MEDIA

Operating Budget SourcesFY2015FY2016 University funds$1,506,436$1,453,180 UAAA Investments338,714355,570 Revenue Programs586,376649,427 Affinity731,569615,000 Alumni & Student Relations 115,249170,705 College and Constituency 421,463262,981 Gifts273,40775,000 Cash surplus0290,000 Total Sources$3,973,215$3,871,863

Operating Budget UsesFY2015FY2016 Salaries, wages, ERE$2,109,852$2,035,373 Alumni & Student Rel.413,422528,938 College and Constituent Rela. 297,407279,320 IT and Services108,933122,120 Revenue Programs238,309239,360 Public & Communica392,968436,350 Exec Dir, Development, G&A 243,480230,401 Total uses$3,804,370$3,871,862 Operating Cash surplus 168,845

New Opportunities for Salesforce implementation for Membership #CatsGiveBack scholarship crowdfunding campaign Data analytics for alumni insights Career Lab - Online mentoring Customized travel

Alumni Career and Professional Development Lab (The Career Lab) Professional development webinars Job search assistance Alumni-only career fairs Networking events Mentoring opportunities “I am incredibly thankful and counting my blessings. You helped me in countless ways and opened channels of career searching that I did not know existed. For that, I am forever grateful!” The Alumni Career and Professional Development Lab helps alumni advance in their careers, build their professional networks, and connect with employers.

Alumni Career and Professional Development Lab (The Career Lab) Webinars to engage all alumni: 9/22 – Hiring Millennials 10/5 – Trade Secrets to Landing your Dream Job 11/9 – Power your Career forward: Military to Civilian Transitions 10/27 - Crafting Effective Summaries for Resumes and LinkedIn 11/18 – Cats in the Corner Office

Exclusive Experiences through UAAA Travel

1.When you think of the UA Alumni Association, what comes to mind? #1 - Connecting people, making friends (26 mentions) Scholarships (10) Networking (8) Membership (5) Connectivity to the UA Events – game watch, Homecoming Pride - Way to give back Tradition Unity Spirit Fundraising – always asking for $$ Discussion Questions

2. What aspect of the university do you most connect with? What makes you want to advocate for UA? How does the UA Alumni Association help you do that? Top connections to UA are Colleges and Athletics, science and research and the Alumni Association. There is also a strong emotional connection from relationships. Wanting to give back is the strongest reason for advocating for UA, as well as to enhance UA’s reputation and increase funding. UAAA helps board members by providing information from multiple sources, networking and annual leadership conference.

3. What type of alumni network appeals to you? If you were to start an organization that represented the UA in your region, what would be its primary purpose? There is interest in professional networks (7) Social focus and outreach to young alumni (7) Network for fundraising for scholarships (5) Advocacy (2) Anything beside sports

4. What information [that you’ve received today/that we can provide] is most helpful as you advocate for UA locally in your community? University communications needs to improve - more info on finances, students and what’s new Need better local demographics on alums for chapter engagement, plus provide better contact info. All presentations well received, but best in show was UA Online (“Vin Del Casino was awesome”) Tied for second were “A Peak Under the Hood..” and “Bio5 Institute: From Research to Impact.”

5. What tools are most helpful to you as you advocate for the UA locally in your community? Social Media most important, but don’t forget that not everyone uses it. Some still want to read it in a direct mail piece. (10) Talking points would be helpful (9) Data mining (2) Prepare marketing materials – stickers, tabletop A’s, have it ready to go. Event request form poor, provide template for websites More info in Arizona Magazine Use chapters more to get out info Win Rose Bowl (2)

6. Are their barriers to advocacy that we could help you overcome? Need a handbook – packaged messaging (7) Easy reference points(3) Education/training (2) Silos and lack of synergy with colleges and student affairs, ie coordinated messaging (3) Advocacy plan for those who can’t go to the legislature or are out of state Data base of shared info and data mining Clear direction on what alumni need to do

7. What is the greatest unmet need of the Alumni Association? Is there different or additional information that we could provide? Fundraising, sponsorships and emphasis on impact (8) More connectivity with other alumni, data would be a good start, CRM, IT upgrades (7) Greater interaction between other chapter and clubs (5) Building membership and retaining members (5) Breaking down silos, increase presence of UAAA on campus. (4)

8. What are three practical, specific steps that you can and will take back home to be an ambassador and advocate for UA? Take knowledge back and share in our community (10) Get involved with #CatsGiveBack and AdvoCats (8) Host a party in my city and involve the chapter in visits (5) Help increase membership (5) Elevator speech to promote the UA (4) Wear the colors, get a license plate, target grads for hiring (3)

Questions?