Brandan BrinkTrung Nguyen

Overview Founded in February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim (former PayPal employees) Independent from , owned by Google from 2006 to present July 2006, move than 65,000 new videos updated everyday, receive 100 million views per day, Alexia ranked Youtube the third most visited website on the internet, behind Google and Facebook (Now second)

Advantage Google search results page 1 result 1 Read or watch? Establish authority Easier way to inform educate and sell People know, like, and trust see your mannerism Results with no video, forces people to read (boring) Results with video 2-3x times more likely to click

How To Succeed Be Creative A creative video is something interesting to viewers such as action, music, script Be unique A unique video is something that after watching people cannot forget Be meaningful A good video is a meaningful video, you cannot create a video that looks weird, is embarrassing, or meaningless.

How to’s Instruction Show case your product: what is your product? How to use it? Why you should use it? Good verbal skill, good acting, some humorous is good Add some music, nice background, good video quality Subsrible

Video Trends

Entertainment Life of … Movies- Hype games/promote cause and company Real Life Experiences Vlog Musics, parodies

Advertisements YouTube (front of video) YouTube stars YouTube inside interviews Vevo Lift(by McDonalds)

Customer Involvement/Promotion Inside the store QR Codes Prizes for uploading Involve the customers themselves in the video Hype the video up Add tags in the description to ease the finding of your video

Ease of Use Free video editing Upload right from virtually any device (phone, computer, tablet) Easy account creation YouTube has popup tutorials

Questions? Who owned YouTube, when? Name one famous YouTuber or video trend How do you promote your videos? How do you upload/edit videos on YouTube