GERMANY RESEARCH OVERVIEW June 2014 Updated: June 26, 2014

GERMANY Source: PSB Brand study for another title unless otherwise noted. Study sampled 400 general moviegoers and 150 kids ages

ANNIE doesn’t start with much traction in Germany; familiarity with the franchise is limited. Familiarity and fanship of the ANNIE franchise is relatively weak in Germany, with no clear demographic emerging as ANNIE supporters. Familiarity with Annie All Gens M <25 M 25+ F <25 F 25+ All Kids BoysGirls Base Very familiar 6%2%8% 5% 3%7% Somewhat familiar 12% 14%8%12%13%14%12% NET: Very + somewhat familiar 18%14%22%16%17%18%17%19% Familiarity = Very + somewhat familiar. Base = all moviegoers Similar to France (based on title only) 3

Familiarity Fanship (%Big Fan) Definite Interest in a New Movie General Cinemagoers Data Ranked by Familiarity 4

Familiarity Fanship (%Big Fan) Definite Interest in a New Movie Kids Data Ranked by Familiarity 5

ANNIE is mostly seen as family-friendly, with few other descriptors making much impact. *Among aware (generals + kids) TOP DESCRIPTORS 6

German moviegoers do not see much big-screen potential in ANNIE. *Among all aware (generals + kids) THEATRICAL APPEAL (% WOULD MAKE A GOOD BIG SCREEN MOVIE*) 3 in 4 German moviegoers who know of ANNIE do not think it would make a good big-screen film 7

Experience with ANNIE is limited in Germany. Like the French, German audiences have had very little interaction with ANNIE, with 6-7 out of 10 having no engagement with the brand at all. Among all 8

Interest in a new ANNIE movie based on Title/Star Personal Interest All Gens M <25 M 25+ F <25 F 25+ All Kids BoysGirls Base Definitely interested 6%2%7%10%5%4%5%3% Probably interested 20%12%17%20%27%17%19%15% NET: Def + Prob interested 26%14%24%30%32%21%24%18% Interest Taking ChildAll ParentsMomsDads Base 8237*45* Definitely interested 10%12%9% Probably interested 35%38%32% NET: Def + Prob interested 45%50%41% Among all. *Caution: Small base sizes. Title/star mentions Wallis, Foxx, Diaz, and Byrne Top-box interest in ANNIE among German moviegoers is muted, even when stars are mentioned. Looking at total positive interest, adult females and parents appear to be the most likely audience for this film based on just title and star. 9