Ann Arbor ITZone Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young.

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Presentation transcript:

Ann Arbor ITZone Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young

MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth                   

MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth “Design it. Build it. Test it. Repeat 5 million times.”* -- Malcolm Smith Palo Alto Products International Excerpt from "Serious Play: How the World’s Best Companies Simulate to Innovate"

MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

MDI Overview Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

MDI Overview Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product Customers Organization Marketing and Sales Product Customers Organization Marketing and Sales

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Product...

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...       

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...

Technology Marketing Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Customers...

Technology Marketing Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

Technology Marketing Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

Technology Marketing Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

Technology Marketing Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

Technology Marketing Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

Technology Marketing Summary Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth