MULTINATIONAL ENERGY CORPORATION: Discover Dylan, Generous Jim, and Nastee Nate.

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Presentation transcript:

MULTINATIONAL ENERGY CORPORATION: Discover Dylan, Generous Jim, and Nastee Nate

PRODUCT  BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.

AUDIENCE

MARKETING STRATEGY  Catchy colors and logos  Green  Trying to bounce back  Commercial Commercial

CONSUMER FEEDBACK  Consumers infuriated with oil spill  Released relief effort ads  BP Advertisement BP Advertisement

RELIGION  It’s hard to relate  Investors  We don’t really have a choice to use gas