TECM 4180 Dr. Lam

 Content  What to include?  How to write it? What language to use?  How it should be organized and inter-connected?  Design  Visual design (colors, fonts, spacing)  Information architecture (how the site is organized)

1. Plan  Team charter, WBS, Project Schedule 2. Research  Interviews and other research =>  Audience Profile and list of article topics 3. Design  Interviews and other research =>  wireframes, site map 4. Develop  Write articles and create website

 Interviews  Follow-up surveys (optional)  Secondary research (user forums, internet research)

“An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee”

 Anyone know the difference?

 Quantitative – research that involves the quantification of data; generalizable to a population  Qualitative – research used to gain in-depth understanding of underlying reasons or motivations.  What is more suitable for a smaller sample size?

 Poll! Text “ChrisLam138” to “22333”  Population – ALL possible measurements or outcomes that are of interest to us in a particular context.  Sample – A portion of the population that is representative of the population from which it was selected.

 Who, then, will we target for our participants?  Consider demographic variables  Consider qualifying characteristic (something unique to that population)  Consider the use-case (verb describing their main purpose)  Fill-in-the-blank: “This knowledge base will be created for (2 adjectives + target users) to (use-case).  E.g., “This knowledge base will be created for novice, yet enthusiastic coffee drinkers to brew craft coffee in at least three new ways.”

Questions About the Person  Who is this person? (demographics)  What are they like? What are they in to?  What is their attitude toward you and your topic? Questions About their Needs  What do they know about your topic?  What don’t they know about your topic?  How do they normally research the topic?

 Interviews are useful for eliciting central themes  Interview results are different from survey results in that they are not always literal – instead inferencing must occur  Look for patterns across people  Look for differences between people

 Start with general questions…get them talking and comfortable  Listen (actually try to hear what they’re saying)  Follow-up with additional questions

 “This knowledge base will be created for novice, yet enthusiastic coffee drinkers to brew craft coffee in at least three new ways.”

 Follow-up questions if you don’t get an answer that is useful  Open-ended questions (“tell me about…”)

 Q: Can I conduct an interview?  A: Only for 2 out of the 4 interviews. Your questions better be well constructed and comprehensive.  Q: Should I tape the interview  A: Yes, if they give you permission.  Q: Do I need to provide demographic information about the participants?  A: Yes!  Q: Will I have to turn in my interview data?  A: Yes.  Q: How many students should I interview?  A: A minimum of 4.