Generation Nexters’ Financial Learning Environment Knikki Crenshaw Hank Henry Nancy Rice Tom Sakell Ben Yzaguirre Knikki Crenshaw Hank Henry Nancy Rice Tom Sakell Ben Yzaguirre

Agenda Introduction Focus Group –Focus Group 1 Findings –Focus Group 2 Findings Usability Testing Final Prototype Recommendations Conclusion

Focus Group 1 Face to Face GMU classroom 19 – 20 years old

Introduction

Focus Group # 1 – Home Page

Home page - First round of Revisions

Second Level Page

Revised Second Level Page

Facebook Page

Revised Facebook Page

Focus Group 2 Conducted using Adobe Connect Three participants, slightly older average age Did these users have a similar reaction to the sites as the first focus group? Did our iterative changes improve the user experience?

Reactions to Iterative Changes Users understood the purpose of the site more clearly Liked the addition of more visible multimedia Still confusion over tabs on second level page Still some confusion on Facebook page

New Insights from Focus Group 2 Needed even more video and multimedia Information was good, but make the sites more “personal” There is a real interest in the “Bigger Picture,” it’s just a matter of getting the users there Users want an up-to-date site

Changes Made for the Usability Test Add more podcasts Live chat Multimedia icons Add more videos Add more pictures Tweaked color scheme of the second level page

Usability Testing / Methods One-on-one testing Two rounds, two tests each Working from same script, questions and tasks Tracking Users - eye tracking, talking out loud Talking Beyond the question

Usability Testing / Iterative Changes Live Chat Multimedia Icons Podcasts Video Images Content Images Color Coordinating More, More Video

Usability – Second Level Page

Usability – Big Picture

Usability – More, Bigger Video Different formats / looks for video

Usability – Facebook Clickable Visible URL Audio Video / YouTubeRelevant Information to this Audience Information “chunked” Relevant Information Obama

Final Prototype

Recommendations Target Audience Preferences Content / Delivery Out of Scope Web 2.0 Tools 508 Compliancy Agora Brand

Conclusion These items are up for groups discussion –Next steps Further study on the web tools most used by the Generation Nexters –Group 2 Contact Information