CONTENT AND UX STRATEGY Megan / Alejandro / Jon

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OUR PROCESS ICEF Content Audit Personas Content Structures & Writing Guidelines Social Media Audit User Narrative Competitive Analysis

Goal: to improve the user experience on the web site to engage more users Engaging with more users will have the following effects: Raise the profile of the Canadian Red Cross Drive traffic to the site Increase donations and volunteers Canadian Red Cross

OUR FINDINGS QUANTITY QUALITY EFFICIENCY

QUANTITY The content on the Red Cross web site is extremely informative. However, the sheer volume of content present on each page can be overwhelming, especially to new users.

QUALITY Content is very informative, but the language and page structures can make it difficult for some users to understand.

EFFICIENCY Does the content support the user effectively? Does it meet their expectations? Does it give them the information they need to complete their action or task?

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MEET ELLEN

ELLEN’S JOURNEY Home Training & Certification Course Schedules & Registration SearchResults Offsite

WHAT MAKES RED CROSS UNIQUE The Red Cross is doing an excellent job of reaching their community, but they could be doing more to reach new users. Services and Training Programs Impact in Local and International Communites

HOME CURRENT

HOME SUGGESTED

TRAINING & CERTIFICATION CURRENT

TRAINING & CERTIFICATION SUGGESTED

COURSE SEARCH CURRENT

COURSE SEARCH SUGGESTED

COURSE RESULTS CURRENT

COURSE RESULTS SUGGESTED

COURSE DETAIL CURRENT

COURSE DETAIL SUGGESTED

OFFSITE CURRENT

GENERAL TEMPLATE FOR REGISTRATION SUGGESTED

VIEW THE PROTOTYPE

POTENTIAL BENEFITS Engaging with more users will have the following effects: Raise the profile of the Canadian Red Cross Drive traffic to the site Increase awareness, donations and volunteers Help more people

QUESTIONS?

THANK YOU GRACIAS 谢谢