University of Leicester Year 1 Psychology Learning and Memory Professor Graham Davies Lecture 3 Copies of Overheads Memory and the Cognitive Shift.

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University of Leicester Year 1 Psychology Learning and Memory Professor Graham Davies Lecture 3 Copies of Overheads Memory and the Cognitive Shift

The Cognitive Shift : Interest in learning to the exclusion of memory, particularly in the USA Serial learning and paired-associate learning Nonsense syllables – not stories or events ‘Verbal learning’ – not memory

The Cognitive Shift: 1940 – Present Day Applied researchers re-discover memory as an issue Memory and job performance (Applied Psychology Unit, Cambridge) Active versus passive learning Memory and amnesia

The tragic story of Clive Wearing Autobiographical memory Semantic memory Procedural memory Short-term vs. long-term memory

The short/long term memory distinction Memory span (Miller 1956) - “Magical number seven plus or minus two” Rates of forgetting - in long-term memory (Ebbinghaus 1885) - in short-term memory (Peterson & Peterson 1959) in sensory memory (Sperling, 1960)

The ‘modal model’ of memory (Atkinson & Shiffrin, 1968) Structure and control processes Applied to primacy and recency effects (Murdoch, 1967)

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