TYPE as DESI g N. Using kerning and tracking for legibility.

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Presentation transcript:

TYPE as DESI g N

Using kerning and tracking for legibility

Use type to make something visually ordinary to visually interesting

Hard to Read Better Best Line Spacing Also Affects Legibility

LOOK AT THE TOP HALF THEN AT THE BOTTOM The top half of letters is more recognizable than the bottom half.

Which of the following is easier to decipher? Sans Serif Type Serif Type

I AM REALLY HAPPY RIGHT NOW! I am really happy right now ! Displaying text in all caps can communicate yelling to the reader Displaying text in lowercase communicates a softer message.

HINTS for judging spacing: Turn the page upside down Squint Stand back from the type Have someone else read it

Think twice before making type in color.

How Easily Can You Read This? Comprehension Level Good Poor

Putting type on tints is risky business. OK Risky OK Bad OK

Reversing Type is equally risky. Reversed type is hard to read. Printing text in white on a black or colored background makes it virtually impossible for readers to understand. Reversing Type is equally risky. Reversed type is hard to read.