1 Preparing CTE Students for Business Success: Creating Unique Self-directed Futures in the Arts CALIFORNIA COMMUNITY COLLEGES CHANCELLOR’S OFFICE

2 California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students Introduction Dr. John Graulty – Dean of Visual, Applied, & Performing Arts Dr. Ray Kaupp – Business Department Faculty & Serial Entrepreneur Teresa Thomae – Director, Santa Cruz Small Business Development Center Alex Kramer – Bay Area Deputy Sector Navigator, Small Business

3 California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students Intro & Background Vision & Project Details Overcoming Challenges Next Steps for Program Development Q&A Presentation Overview

Intro & Background Reality: Santa Cruz County has the 5 th largest number of artists per capita in the US! (after NYC, LA, San Francisco, Santa Fe US Census Data) “Business of Art” Workshop Series – Not-for-credit courses offered by Cabrillo and Small Business Development Center – Topics include business planning, e-marketing, and technology tools for selling online – Artists hungry for business skills development – Etsy Craft Entrepreneurship Program providers California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

Partners California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

Clear Need Identified Demand for workshops proved vital need – We must prepare students with skills necessary to be successful once obtaining a degree 21 st Century Arts Education – Most traditional arts career options are saturated – Students in the arts will likely need to create their own jobs rather than find existing ones – Students need to “dream crazy” (David Cutler) – Arts schools need to help students pursue their existing artistic dreams, but also discover new ones – Need to foster entrepreneurial mindsets, first and foremost – Not all arts students want to start their own business California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students

7 7 Vision & Project Details California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students New Course Created – BUS 88: Starting and Operating a Small Biz Fully contextualized offering for arts students – Marketing, Mash-ups, Champions

Arts Entrepreneurship Panel at Cabrillo College California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students 8

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10 Challenges BUS 88 Missteps – Assumed that students could draft a basic business plan before first course offering Students surveyed in 1 st offering mentioned this as a major hurdle – “Aha moment” we need a primer course. Notion: E-ship is not just professional business practices, but a way to generate new opportunities or value-added propositions Led to development of Creative Careers 79: Discovering Self-directed Pathways

California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students 11 Challenges (continued) Finding lower-division course parallels Trying to build curriculum that has universal applications in all arts disciplines Arts & Biz often seen by arts faculty and students as non-aligned – Fostering an entrepreneurial mindset is as important as encouraging students to start businesses – Requires cross-listed courses with team-teaching possibilities across disciplines – Course mapping & MQs

California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students 12 DSN Support DSN mini-grant to college funded… – Curriculum development – First offering of BUS 88 course – Marketing including panel events and speaker – NACCE Conference attendance – Entrepreneur in Residence (EiR) Program How much did this cost? – Just under $20k

California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students 13 Next Steps Creative Entrepreneurship Certificate – 9-11 units – Submitted for approval by Chancellor’s Office BUS 88 – VAPA Cohort 79 Creative Careers – Discovering Self-Directed Pathways Arts Elective* in Student’s interest area *Just beyond a gateway course

California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students 14 Arts Entrepreneurship Program: Toolkit: For More Information

California Community Colleges – Chancellor’s Office | 112 Colleges | 72 Districts | 2.6 Million Students 15 Q&A Thank You! Dr. John Graulty – Dean of Visual, Applied, & Performing Arts Dr. Ray Kaupp – Business Department Faculty & Serial Entrepreneur Teresa Thomae – Director, Santa Cruz Small Business Development Center Alex Kramer – Bay Area Deputy Sector Navigator, Small Business