Monday 31 st January A2 Media Studies G325 Exam: Critical Perspectives in Media LO: To understand the requirements of question 1a of section A (theoretical evaluation of production)

From this…

To this…

Skills Digital Technology Creativity Research and Planning Post-Production Using conventions from real media texts

Skills Digital Technology Creativity Research and Planning Post-Production Using conventions from real media texts

What is Creativity? How can it be measured?

Creativity – noun 1.the state or quality of being creative 2.the ability to transcend traditional ideas, rules, patterns, relationships etc and to create meaningful new ideas, forms, methods, interpretations; originality, progressiveness, or imagination 3.the process by which one utilises creative ability: extensive reading stimulated his creativity

Quotations “The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you'll discover will be wonderful. What you'll discover is yourself.” Alan Alda “Creativity requires the courage to let go of certainties.” Erich Fromm “The world is but a canvas to the imagination.” Henry David Thoreau

Questions to consider Can you follow conventions yet still be creative? Can creativity be taught or learnt? How do you give creativity direction? Is creativity better if it is controlled in some way(s)?

Peer Assessment Find the computer with your name on Load up your main A2 production Move to your right Watch the production and note down on the feedback sheet any examples of creativity you notice and the effects created

Pete Fraser, Chief Examiner OCR Creativity is the hardest one in many ways because it involves thinking about what the creative process might mean. Wikipedia describes it as "a mental process involving the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight." For your projects it might involve considering where ideas came from, how you worked collaboratively to share ideas, how you changed things or even how you used tools like the programs to achieve something imaginative.

Skills Development Each task you have carried out during the A- Level course should have demonstrated more creativity than the preceding ones How has each of your tasks shown this progression? What factors allowed/ enabled you to be more creative?

Skills Audit Started at the end of Year 12 Complete creativity column

Things to consider: Where your ideas & inspiration came from Compromises you had to make due to constraints (time/ locations/ equipment/ expertise) How much you feel these compromises affected your finished productions – how big a disparity was there between what you imagined your productions would look like and the actual outcomes?

Personal influences In Media Studies your coursework is often influenced by your social/ cultural/environmental/ biographical background and ideas – have you tried to expand the boundaries of the social norm? How?

Consider Why do media industries and institutions want/need to know as much as they can about trends and habits of the public? How did knowing more about your target audience enable you to address them better? How did audience feedback add to/ detract from your creativity? How do you feel your own views/ attitudes/ ideals influenced your ideas and outcomes?

Combining Skills How did you demonstrate creativity in relation to the other areas? Digital Technology Research and Planning Post-Production Using conventions from real media texts