Marketing Mix Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objective. Product Price Place Promotion.

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Presentation transcript:

Marketing Mix Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objective. Product Price Place Promotion

a PRODUCT

PLACE Earlier the price of coke was cost based Later on the basis of competition a revolution especially in Indian markets with the 5 pricing strategy PRICE Pricing on the basis of competition Pepsi is that it is very flexible and it can come down with the price very quickly But this risk taking attitude has also earned Pepsi losses

PLACE Coke is a multinational company and it has its market around the entire world. This can be said just by the first page on its site Pepsi also has spread worldwide. Pepsi when enter in new market does not go alone but it looks for partners and mergers. Till now Pepsi has collaborated with companies like Quaker Oats,Frito-lays, Lipton, Starbucks, etc. PLACE

INITIALLY -COKE focused on Indian culture and music. INITIALLY - PEPSI relied on advertisements featuring film stars, pop stars and cricket players. PROMOTION LATER -coke also focused on celebrity endorsements

Endorsement of celebrities

PLACE - Promotion is one of the four aspects of marketing. Promotion Comprises four subcategories : 1. Advertising 2. Personal selling 3. Sales promotion 4. Publicity and public relations PROMOTION MIX

ADVERTISING

Against Coke’s ‘EAT-SLEEP-DRINK’, Pepsi made an ad opposite to it To counter this, Coke made a print ad in which it shows ‘chalo kha liya’.. Spoof Advertising

Another Coke ad showed 2 apes, copying Pepsi’s Azhar and Jadeja with the time ‘ don’t be a bunder’, taste the thunder.

PLACE - ADVERTISING

PLACE - ADVERTISING

PLACE Crown offer See the number below the crown, sms, and win… Khufiya card campaign Blind taste campaign Sales Promotion

PLACE - Publicity and public relations

PLACE - Publicity and public relations