By: Whitney Wilcox THE RESURGENCE OF DUNKIN’ DONUTS.

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Presentation transcript:

By: Whitney Wilcox THE RESURGENCE OF DUNKIN’ DONUTS

History PR campaign and resurgence Conclusion—Dunkin’ Donuts today AGENDA

PAST AND PRESENT Began in ,500 stores in 31 countries RF Binder since 2005

ADD SOME SOCIAL MEDIA... atch?v=1YB8V9iV0qI Social media campaign “stars” fans Twitter and #mydunkin Adapting to fit current trends

share_video_user CONCLUSION Twitter followers by nearly 80% 11 M likes on Facebook One of leading brands in industry