‘Street children. Press media’ Category M2. МЕДИА-РЕШЕНИЯ ДЛЯ ПЕЧАТНЫХ СМИ

BRIEF The problem of street children in Ukraine is reaching a catastrophic dimension. Due to non-official data there are about homeless children in the country. For pity, people try to escape from them. According to the Unicef report, police even gathers street children together and removes them outside the city. Today Caritas Found needs the involvement of the society to support homeless children with attention and donations. Here we will make people act.

SOLUTION People try to escape from children living on the streets. So what are we doing with something we do not want to see? We simply remove it. In the way we tempt people to rip off the picture in the magazine: in the impulse of removing it, we create an awareness, which will make people think.

So we stick small non-standard pictures in the shape of a street child directly on the magazine’s article. People percept it as spoiling of the article and try to remove the insert, but then they get the message on the backside of the picture that they are escaping the problem but not salving it!

Thank you!