Leveraging the E-Myth Point of View Brian Miller, CFE President, The Entrepreneur’s Source

All of our programs and systems are based on the principles articulated in the book, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.  Intro on E-Myth (we wrote the book)  First published over 20 years ago  Continues to be an international best seller  Published in over 15 languages The Book on Small Business Success Why does E-Myth resonate with business owners around the world?

“Doing what you know and love will bring you success”

What is the E-Myth? Just because you know how to do the technical work, like a… Chef who creates culinary delights Hairdresser who is passionate about styling hair Mechanic who finds fixing automobiles rewarding …it doesn’t mean you know how to run a business. This the Entrepreneurial Myth or E-Myth.

The E-Myth Point of View People + Systems = Franchise Business Success

“Entrepreneurial Managers”…  See the Larger Picture in Relation to the Tactics  Get Systems!  Lead and Develop People  Understand the Importance of Consistent Delivery of the Product  Communicate the “Why” behind the Systems  Focus on Results, not just Work

The Three Perspectives Manager EntrepreneurTechnician

The Entrepreneurial Myth “In a new business, being able to do the technical work required personally is a liability rather than an asset. Why?”

Business Prototype Fundamentals Leadership: Develop your vision for your business Marketing: Understand your best customers Money: Establish, track and maintain predictable cash flow Management: Assemble and motivate the right team Lead Generation: Attract your target market Lead Conversion: Create a predictable sales system Client Fulfillment: Deliver on your promise...every time E-Myth’s Seven Centers of Management Attention™

Benefits of the model: Shows integrative nature of all primary systems Shows Leadership as the core Provides a discriminating tool Reinforces systemic thinking Provides the “how to” for replicating desired results Provides a way to work ON it Organizes and provides rationale for systems strategy

Prospect Education begins on what it takes to be self-sufficient (AIM) New Career Economy® Seeker Person seeking to become self-sufficient Client Service Coaching individuals on POD (Intro of FAST) Business Ownership ( FAST cont’d) Client Service Coaching Business Owners on the Rapid Impact Strategies The Entrepreneur Lifecycle lead

Roadmap

Q & A

Conclusion  Seek the advice of a Coach if you are considering Business Ownership  Using E-Myth principles can help you refine your business and get it on the right track to making money