KVCR grew its membership by 13% in 2015 surpassing the set goal of 11,809 members. Over the last couple of years, an increased number of donors have joined with sustaining memberships, averaging an 82% retention rate. FY 2015: Number of active accounts as of FY 2015 Goal: 5% projection based on active accounts on

YTD 2015: Number of active accounts as of FY 2015 Goal: 5% projection based on active accounts on More donors are joining with sustaining memberships, which is a long- term financial commitment to the station to keep their favorite programs on the air. This has in turn improved overall membership retention rates

YTD 2015: Number of active accounts as of FY 2015 Goal: 5% projection based on active accounts on More donors are joining with sustaining memberships, which is a long- term financial commitment to the station to keep their favorite programs on the air. This has in turn improved overall membership retention rates

Includes revenue from individual giving, initiatives, matching gifts and legacy gifts. UW included only in FY2015. No data for FY2013 and FY2014. Federal and CPB grants, and other operational income is not included.

Note: Includes revenue from individual giving, initiatives, matching gifts and legacy gifts. UW, federal and CPB grants, and other operational income is not included. In the last two years community financial support of KVCR has almost doubled, showing an 28% growth between FY 2013 and FY 2015

Ninety-six percent (96%) of the community funding for KVCR comes from individual gifts. Note: Includes revenue from individual giving, initiatives, matching gifts, legacy gifts. Underwriting, federal and CPB grants, and other operational income is not included.

Ninety-six percent (86%) of the community funding for KVCR comes from individual gifts. Note: Includes revenue from individual giving, initiatives, matching gifts, legacy gifts and underwriting. Federal and CPB grants, and other operational income is not included.