VITAL

From mobile web, to twitter and Facebook, magazine media publishers have transformed themselves into multi-platform providers of high quality original content which is now available any platform the consumer desires. The ultimate measure of their success is clearly illustrated by the record growth the industry is enjoying on mobile and its increasing footprint of millennials interacting with their brands. MAGAZINE MEDIA IS A VITAL GROWTH INDUSTRY

Magazine media reaches 38 million adults every month Print magazines reach almost 32 million adults every month MAGAZINE MEDIA REACHES 73% OF ALL ADULTS EVERY MONTH Consumers spend £1.3bn on magazines every year Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 ABC: July – Dec 2014, Jan – Jun 2015

MOBILE IS A MAGAZINE MEDIA GROWTH DRIVER 210% 2.4x Mobile growth y.o.yMobile vs. web users Monthly mobile users has increased 210% during the last year, and the number of monthly mobile users is now 2.4 times higher than desktop web* Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 *Comparison between web and mobile based on 15 titles which have data across all platforms

Monthly mobile users now exceeds the number of monthly print users* AnyPrintWebMobile 25.7m 14.4m 14.6m 6.0m DIGITAL ADDS 80% INCREMENTAL REACH TO PRINT Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 *Comparison between mobile and print based on 15 titles which have data across all platforms

Millennials’ monthly mobile magazine media usage is up 300% 77% of Millennials are monthly magazine media users Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 MOBILE GROWTH IS DRIVING MILLENNIAL ENGAGEMENT Mobile is playing a critical role in engaging Millennials who are now more likely to be monthly magazine media users than their older counterparts

Millennials account for 1 in 4 of the adult population Millennials account for 42% of the mobile magazine media audience Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 MILLENIALS NOW MAKE UP 42% OF MOBILE AUDIENCES

Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 MILLENIALS ARE THE DOMINANT MOBILE USER GROUP ON MANY TITLES

Millennials may show a strong preference for accessing magazine media by mobile, but continue to heavily over-index on all platforms Source: NRS PADD: NRS October 2014 – September 2015 & comScore September 2015 MILLENIALS OVERINDEX ACROSS ALL PLATFORMS