The Lead Nurturing Ecosystem November 13,
What is the Lead Nurturing Ecosystem? A constellation of marketing technologies that work
New Business Leads The Lead Nurturing
The Ecosystem 1.Engages prospects. 2.Tracks them – by name! 3.Identifies which ones to
Getting started: Marketing-automation platform Thought leadership list Redesigned -blast
Magic Happens
White Paper Download 5/1 Prospect Called 9/15
@greatjakes
Challenges 1.It’s spooky. 2.It’s not cheap to do. 3.No immediate big wins. 4.Dependent on content
Rethinking your website for lead nurturing Moving it from brochure-ware to “lead generation
Calls-to-action prompts are on nearly every page
Sign-up forms harvest leads and initiate tracking.
Info required to access walled content
Related content teasing extends engagement
Our blog is fully integrated into the website
@greatjakes Contact Robert Algeri, Partner