Social Media Integrated Into The K-12 Classroom Charlene Diefenderfer

The Innovation-Development Process What is social media? The need The research The development

What is social media?

The need for social media…

Research behind need for social media in education… 44% Frequent Users10% Every day20% 3 or 4 times a week15% 2 times a week36% Regular Users20% Once a week16% Less than once a week20% Infrequent Users10% Once a month10% Less than once a month6. While academia was Educators Embrace Digital Media. (2010). T H E Journal, 37(2), 6.

The concerns regarding social media in the classroom… Problems developing social media

Commercialization: Describes the production, manufacturing, packaging, marketing, and distribution of your innovation.

The Innovation-Decision Process Timeline

Timeline: The knowledge stage

Adopter Categories Study shows that the population breaks down with: 2.5% as innovators 13.5% Early Adopters 34% Early Majority 34% Late Majority

Adopter Categories S-Curve

Perceived Attributes of Innovations INNOVATORS: School district/School boards/IT Directors – Interest in new ideas – Substantial financial resources – Apply complex technical knowledge (IT director) – Gatekeeping role in flow of ideas into system

Perceived Attributes of Innovations EARLY ADOPTERS: IT Directors (local level) – Highest degree of opinion leadership – Look to them for information and advice – Must make judicious decisions – Work to decrease innovation uncertainty

Perceived Attributes of Innovations EARLY MAJORITY : Team Leaders/Dept. Chairs/ Media Specialists/ Instructional Specialists – Interact frequently with peers – Provide interconnectedness

Perceived Attributes of Innovations LATE MAJORITY: Teachers – Increasing peer pressure – Skeptical and cautious air – Scarce resources mean uncertainty must be removed before safe adoption

Perceived Attributes of Innovations LAGGARDS: Teachers – Last to adopt an innovation – Most are near isolates in the social networks of their system – Point of reference is past experiences – Interact with others who also have relatively traditional values

Critical Mass and Change Agents Decentralization

To develop a need for change appeal to the need for updated technology use students are a generation of digital natives capitalize on engaging students with technology

To establish an information exchange relationship Speak from experience Demonstrate knowledge innovation Example of innovation being used by a teacher Answer reluctant feedback

To diagnose problems Understand that different subjects will use in different ways Provide alternative uses Empathize especially with the technology illiterate

To create an intent to change in client Provide proven examples of implementation Market ideas to the teachers to draw in adopters

To translate an intent into action romote innovation through question and answer sessions At common planning meetings, have peers share their experiences using the innovation

To stabilize adoption and prevent discontinuance Implement workshop focusing on new styles of social media and how they can be sucsessfully implemented Continually survey faculty about any opportunities they are facing for continual troubleshooting

To achieve a terminal relationship Through observation, determine if critical mass has been met Patiently mentor struggling laggards

Critical Mass Social media has met critical mass in society.