-All apparel worn by females ages 14 and over. -60% of apparel sales

All male apparel ages 17 and older Changes slowly Sportswear is the fastest growing segment

Babies and toddlers younger than three years of age * For girls ages 3-13; Boys ages 3-16 Becoming more important to the economy

Added to complete or enhance outfits Examples – socks, handbags, jewelry Good in poor economic times

Accounts for 40% of textile products Lifespan of household products is ten years Three divisions: Floor coverings (carpeting), Home furnishings (window treatments), Domestic (pillow cases).

Home Furnishings

Floor coverings

Domestics

Four segments of the fashion industry Textile Apparel Manufacturing Retail Auxiliary

Fiber production Fiber production Yarn production Yarn production Fabric manufacturing Fabric manufacturing Fabric finishing Fabric finishing The initial segment of the fashion process The initial segment of the fashion process

 Designing  Manufacturing  Sewing

SSSSelling to the consumer BBBBuying from the manufacturer or wholesaler

 Consultants: researchers and forecasters  Advertisers: individuals who visit fashion markets and showings  Promoters: trade associations, trade publications, models.