NEW MEDIA ICA 2 Topic: Female Apparels By MK0804 - MD: Donovan Lim Keith Koh.

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Presentation transcript:

NEW MEDIA ICA 2 Topic: Female Apparels By MK MD: Donovan Lim Keith Koh

Construction Stage: Blog

Construction Stage: Facebook

Construction Stage: Twitter

Problem Faced

Resolution: Sneak Preview

Release of Collection

Christmas Promotion

3 rd Party Promotion (Spotted us)

Strategic Alliance: Classmate’s Fashion Tips

Strategic Alliance: Male Apparel Blogshop (2,500 customer base)

Word-of-mouth from friends

Facebook’s demographics

Blog’s Demographics

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