TITLE PAGE Charlton Research Company WACE Business Survey December 2004

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 What Did We Learn? Local Chambers are a trusted resource The #1 resource – business turns to you to help them face business challenges This is on the increase

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 What Did We Learn? Local Chambers “favorability” and “relevance” ratings are moving in the right direction.

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Next Step? Chambers need to focus on their efforts to create a strong local economy.  …Viewed as most important  … Has the biggest importance vs. performance gap

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Survey Methodology Telephone Survey November 4 - December 3, questions; 10 minutes Field Dates Length Mode 600n: +/-4.0% at a 95% confidence level 300n: +/-5.7% at a 95% confidence level Margin of Error Audience 600n Chamber Members

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December Methodology Telephone Survey Current & Lapsed Members June 11-29, questions; 12 minutes Universe Sample Size Field Dates Length Mode 375n, 100n Current and 25n Lapsed Members per region

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Business Community Resources

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Informed Americans Image of Chambers Charlton Research Company

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Image of Chambers

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Local Chamber Favorability

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Informed Americans Key Attributes Charlton Research Company

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Benefit of Chamber

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Relevance of Chamber to Your Business

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Influence on Policy Issues

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Executive Leadership

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Purpose of Chamber What do you see as the main purpose of the chamber? (Q.13) To promote business growth in the community To provide and share information among the business community To provide networking opportunities for businesses To lobby in the interests of business Other Don’t Know December 2004 % June 2001 %

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Chamber Services What services or features do you associate with your local chamber? (Q.14) Networking opportunities Community development Business referrals Tourism promotion and services Periodicals, newsletters, brochures Services for new businesses Economic development Tools for business owners, like handbooks and policy information Seminars, workshops, education programs Lobbying/Political action Relocation services for new residents Reputation/Credibility/Prestige None Other Don’t Know First % Total % First % Total % December 2004June 2001

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Informed Americans Importance/PerformanceAnalysis Charlton Research Company

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Core Competencies: Importance

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Core Competencies: Performance

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Importance/Performance Summary

® CHARLTON RESEARCH COMPANY WACE Membership Survey - December 2004 Most Important Chamber Services