4.04 Sales Promotions II. Purposes of an Event Program Allows fans/spectators to follow event more closely Opportunity to promote team/venue Opportunity.

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Presentation transcript:

4.04 Sales Promotions II

Purposes of an Event Program Allows fans/spectators to follow event more closely Opportunity to promote team/venue Opportunity to sell ad space in order to generate revenue Promotional tool when fans take them home

Developing an Event Program Cost Price Size Quality Advertisers

Technology Used in Event Programs Desktop publisher Word processor Photo editor Graphics creator

Importance of Layout Make content easy to read Attracts attention Provide reader cues

Components of an Event Program Cover Info about cast/crew Info about organization Advertising

Term Script: rundown of what happens when on game day Event (game or concert) Announcements Promotions

Importance of a Script Organizes game/event Lets participants know when to be on field/stage

Components in Scripts Event Time Place/entry Responsible parties Pronunciation of hard-to-pronounce names

Adding Excitement to an Event Celebrity appearances Giveaways Contests