The Google of Emotions. Measuring emotions Best way to test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face:

Slides:

Advertisements

Similar presentations

Learning Objectives 1 Copyright © 2002 South-Western/Thomson Learning Primary Data Collection: Observation CHAPTER seven.

Advertisements

Chapter Six Copyright © 2006 John Wiley & Sons, Inc. Primary Data Collection: Observation.

Chapter Seven Copyright © 2004 John Wiley & Sons, Inc. Primary Data Collection: Observation.

Employee Engagement Readiness Name Department. Purpose / Objectives To help us prepare for the Employee Engagement (EE) Survey by ensuring a common understanding:

INTRO TO PRIVATE ONLINE COMMUNITIES A Publication of Riedel Marketing Group 2014 Riedel Marketing Group 1.

-Arthur Lewis (alew525). Contents Background and Introduction Overview of Popular Environments Empirical Studies Borland Delphi v/s SimplifIDE Gild v/s.

Kristen Breakey Suzanna Caldwell-Bare Brandy Davis Kumi Premathilake MKT 595 Team BCDP FACTOR.

Visual Studio 2013 Licensing Overview Offerings, Pricing, Licensing, and Promotions Rachel Pekin Microsoft.

Onlinе Facial Expression Recognition Russian case study.

Consumers & Online Privacy: Agenda Background and objectives General attitudes to the internet Attitudes to online data and privacy Attitudes to.

Online Bulletin Board Focus Groups Nobles Research.

Proposed Philanthropy Program

Genre Shift: Instructor Presence and its Impact on Student Satisfaction in Online Learning.

IE 423 Design of Decision Support System Designing Systems.

Council International Study Programs Internet Site Design March 12, 2001.

Conducting Experiments. SELECTING RESEARCH PARTICIPANTS Methods for selecting participants affects generalization of resutls Samples May Be Drawn From.

For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Improving.

0 What is Project Online and why should I care? Treb Gatte, MBA, MCP, MCTS, Project MVP.

Chapter 2 Information Systems for Collaboration – Case & Exercise

Research Results Prepared by: Times Media Market Intelligence Unit February 2015 Research Results Prepared by: Times Media Market Intelligence Unit February.

9. Learning Objectives  How do companies utilize social media research? What are the primary approaches to social media research?  What is the research.

The Google Analytics of emotions We Help You Understand the World.

For the life of your car January 21, 2013 Presented by User Experience Sears.

Disruptive Innovation in K12 Education? Using Moodle to Create a Blending Learning Experience for Students.

Understand the role of multiple devices across the different stages of travel.

Brandmark Retail Promotions Execution. Integration of promotion and planning systems with content workflow and execution ● Our proposition ● Brandmark.

The Financial Fitness Challenge.

Software Demo Presentation tools John Hines Jane Kaplan Kevin Krawzik.

Measuring the Effectiveness of the Promotional Program.

Market Research Techniques for Libraries An Infopeople Workshop Presented by Joan Frye Williams

4.06 Acquire foundational knowledge of marketing- information management to understand its nature and scope.

The Usage and Value of Local Search Sources comScore study findings / marketer application Stuart McKelvey, CEO - TMP Directional Marketing Search with.

1 The Employee Experience. 2 FINANCIAL FITNESS CHALLENGE DETAILS AND TIMELINE.

UI Panel: Default Skins and other fun Aaron Zeckoski Virginia Tech

ASSESSMENT. Assessment is the systematic and on-going process of collecting and reviewing evidence about the College's academic and administrative programs.

E-Z Data Confidential SmartOffice Release Cycle: 2009 Schedule and Insider’s View Welcome! This Webinar will be 30 minutes in length. Please dial into:

E-learning: an overview Michael Rowe Department of Physiotherapy.

Measuring emotions Best Way to Test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face: -Focus groups -Depth.

Copyright 2000 Prentice Hall5-1 Chapter 5 Marketing Information and Research: Analyzing the Business Environment.

TIM-Online Presentation DISCOP 2004 Budapest, 25/06/2004.

Need estimates of prevalence? Objective answers by asking? Yes SURVEY Good Poor EXPLORATORY or SECONDARY RESEARCH FOCUS GROUPS Understanding of problem.

Bringing it together From concept to execution. What does an IA do? Analyze The org The user The info Design Conceptually Logically Physically.

We turn to our friends Based on BMRB Omnibus Survey Sources of advice when purchasing new products/services.

Marketing Research Aaker, Kumar, Day and Leone Ninth Edition

Managing Marketing Information to Gain Customer Insights Chapter: 4.

Eye Tracking In Evaluating The Effectiveness OF Ads Guide : Dr. Andrew T. Duchowski.

Live Together, Die Alone Use All Your Departments to Build Digital & Print Audiences Andrew B. Smith Creative Age Publications.

Project 4: User interface for logging food intake and activities Muhammad Zaman, Warren Trinh, Thanh Le, and Christine Liang.

Chest Agreements: we are here to help Jenny Carroll Academic Communications Executive UKSG E-Resources for FE Seminar December 2015.

3.04 Interpret marketing information to test hypotheses and/ or solve issues Marketing Management.

Tropicana Packaging Analysis Realeyes – the Google of Emotions.

Google AdWords Meet the Search Advertising Networks Emily White Online Sales & Operations Director Google Inc.

MEDIA & COMMUNICATIONS.  More than 800 million Facebook users  Over 100 million Twitter users  64 million LinkedIn users in North America alone  1.

Redesigning a Communication Support System for Teachers 05/12/2000 Yasuhisa Kato Learning, Design, and Technology Master Project.

How to be successful in selling Kentico CMS Wayne Jasek, Account Manager.

Connect and share in real-tinme. Add a ‘follow’ Add a ‘follow’ for Customer Service in Real-time.

INNOVATIVE DIGITAL SOLUTIONS HOW WE DO BUSINESS….

Session 5: Putting it All Together V Spotlight U – © 2011 Vega Behavioral Consulting, Ltd. and Nancita Inc. All Rights Reserved 1.

Signup.com Overview and Interactive Demo.

Cloud based Open Source Backup/Restore Tool

Quicken Tech Support Phone Number One of the top software there is, the quicken software can pose a number of trouble and if you are new.

Quicken Installation Problem Number More info :

Quicken Technical Help You need to follow the steps for installing the software carefully. Once it is done, you can pick up phone and call Quicken technical.

Beyond Canvas Technologies to Enhance the Learning Experience

social management & reputation

THE state of the American traveler:

MassCommClass for Media & Culture 2013 Update 8th Ed. Richard Campbell.

Back to School Ms. Hunter English.

Closing – What Comes Next

Video Production Amplified creates stunning, emotionally compelling , intellectually engaging video content that captures the minds of your target.

Presentation transcript:

The Google of Emotions

Measuring emotions

Best way to test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face: -Focus groups -Depth interviews Galvanic Skin Response Actual behavior EEG Online Surveys Online Qual In-Store Reseach Social Media Monitoring Online Communities IAT Eye- Tracking Facial Coding Webcam Emotions

Benefits True feedback Scalable Responsive Affordable Best tech

Use cases A/B testing Pick best executions Animatics to finished “Classical” ad testing done better in new way Edit Fine-tune executions Compressed versions Benefit from the rich moment-by-moment info Benchmarking Put results in context Predict performance Seed content that people are likely to share online

Emotion measurement Groundbreaking: latest computer vision methods Pure truth: unfiltered user response - no self-reporting Scalable: integrated with millions via online panels Responsive: project turnaround in days not weeks Affordable: 3x more

Pricing €3,000 for a 300 person study up to 2 minutes stimuli exposure larger samples: €5 per person Recruitment costs: passed on from sample provider none, if conducted inside already running surveys Per minute or per participant deals significant discounts for volume commitments test 3 mln people over 3 €X per person, etc. Ad hoc Package

Thank you! Realeyes Data Services Ltd. 19 Fitzroy Square, London W1T 6EQ, United Kingdom Phone: