Propaganda Techniques. What is Propaganda? Spreading of information to help or to hurt a cause Spreading of information to help or to hurt a cause Telling.

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Presentation transcript:

Propaganda Techniques

What is Propaganda? Spreading of information to help or to hurt a cause Spreading of information to help or to hurt a cause Telling only the side you want people to know Telling only the side you want people to know Appeals to emotions rather than intellect Appeals to emotions rather than intellect

Types of Propaganda Used Testimonial Testimonial A famous person endorses a product, idea, or personA famous person endorses a product, idea, or person

Transfer Techniques Bandwagon- everyone is doing it Bandwagon- everyone is doing it Sex appeal- if you use this product, you ’ ll be more attractive Sex appeal- if you use this product, you ’ ll be more attractive Love/Popularity- if you use this product, you ’ ll be loved or popular Love/Popularity- if you use this product, you ’ ll be loved or popular Fame/Wealth- by having this product, you will appear wealthy or famous Fame/Wealth- by having this product, you will appear wealthy or famous

Glittering Generality The slogan is so attractive that the audience does not challenge its meaning The slogan is so attractive that the audience does not challenge its meaningExamples: “ Ultra ” “ The American Way ”

Name Calling The speaker criticizes a person/product with little or no reason or proof Example: “ Tylenol wears off after only 4 hours. Advil lasts all day. ”

Plain Folks Appeal to the common, ordinary people Appeal to the common, ordinary people This tactic is often used by politicians. This tactic is often used by politicians. Example: John Edwards and his wife went to Wendy ’ s on their wedding anniversary when he was running for Vice President.

Rewards Toys, gimmicks, kids ’ clubs, rebates, etc. are offered for buying a particular product. Toys, gimmicks, kids ’ clubs, rebates, etc. are offered for buying a particular product.

Advertisers Target the Audience What age group? What age group? Social status of audience? Social status of audience? Gender of audience? Gender of audience? Education level of audience? Education level of audience?

Sources of information

That ’ s all Folks!