Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage another person, organization, or cause.

Slogan A slogan is a short, catchy phrase used to promote a product, person, or idea.

12 Propaganda techniques:

Exaggeration Exaggeration is a propaganda technique in which the benefits or qualities of an item are overstated to give the consumer a good feeling about the product.

Bandwagon The bandwagon technique is a form of propaganda that tries to appeal to the consumer by talking about how many other people use and like a product.

Card stacking Card stacking is a propaganda technique in which only one side of the story is told, focusing on either all positive aspects or all negative aspects of a product or person.

Testimonial A testimonial is a propaganda technique that uses the quotes of a person who supports a product.

False cause and effect The false cause and effect technique is a form of propaganda that falsely claims that something caused or will cause something else to happen.

Emotional appeal Emotional appeals support claims by speaking to the feelings, fears, or desires of the audience.

Repetition Repetition is a propaganda technique in which a product name is repeated over and over again in hopes that the consumer will remember it.

Transfer technique The transfer technique is a form of propaganda in which the image or name of a famous person is used to encourage the consumer to connect a product with that person.

Plain folks technique The plain folks technique is a form of propaganda that claims that a product is either produced or used by ordinary people, and is therefore good and trustworthy.

Endorsement An endorsement is a statement by a person or organization that expresses support or approval of a certain product, person, or idea.

False advertising False advertising is a company’s use of untrue or exaggerated claims about its product.

Name-calling Name-calling is a propaganda technique in which negative claims are made about a person or product.