MARKETING. The action or business of promoting and selling products or services, including market research and advertising. MARKETING.

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Presentation transcript:

MARKETING

The action or business of promoting and selling products or services, including market research and advertising. MARKETING

A formal approach to this customer-focused marketing is known as SIVA (Solution, Information, Value, Access). COSTUMER ORIENTATION

Product→Solution Promotion→Information Price→Value Place (Distribution) →Access SIVA

is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful relationships with customers. MARKET ENVIRONMENT

 Micro (internal) environment - forces within the company that affect its ability to serve its customers.  Meso environment – the industry in which a company operates and the industry's market(s).  Macro (national) environment - larger societal forces that affect the microenvironment. 3 LEVELS OF MARKETING ENVIRONMENT

ADVERTISEMENT ACTIVITY

 Watch the video carefully.  Choose and analyze the advertisement and its purpose.  Look for the 3 parts of Marketing Environment in the advertisement.  What is the moral of the video?  What are Positive and Negative Advertisement in the video? INSTRUCTION