1 Gaining A Marketing Edge Lori Cotillo & Dave Morrissey

2 Training Session Objectives Review various marketing tools to incorporate into your selling effort Provide ideas that are of little, or no cost Review high impact samples

3 Marketing Tool Benefits Differentiating Your Business –Make your business stand out with creative ideas –Gain a competitive advantage Increase efficiency –Reach more people with less effort Extend your marketing arsenal –Employ varied methods to reach your prospects Professional appearance –Leave a positive impression on prospects and customers.

4 Marketing Solution Swiftpage is an on-line service. –Develop & manage campaigns –View detailed graphical reporting –Choose from 60+ pre-built templates –Create surveys Access a variety of reports –Open, Click, Bounce –Opt-outs –Click through scoring

5 NEW PRODUCTS FOR FALL PROGRAM-PRICING MANUAL Sample Swiftpage

6 Swiftpage Solution Integrates with numerous programs –ACT! –SalesLogix –Microsoft Outlook –Microsoft Excel Pricing starts at $14.95/Month

7 Sample Marketing Tools High impact Makes a big first impression

8 54 Caldwell Road Stillwater, NY As the #1 art based fundraiser in the country, we have nearly 20 years of experience striking the right balance between inspiring creativity in students and creating strong profits to support school programs. Our high energy programs feature: 33% profit margins An exciting new product line Free paper, marketing materials and lesson plans Free shipping and handling on most school orders For more details contact me today. I will respond to your inquiry in a flash. Shari Perkins x330 ADDRESSEE LABEL STAMP

9 Sample Marketing Tools Gets right to the point Proven history of producing activity for any business type

10 54 Caldwell Road Stillwater, NY As the #1 art based fundraiser in the country, we have lots of experience making big impressions with our programs. And confirming early for next year ensures you receive the most desirable processing dates, not to mention program advantages such as: 33% profit margins An exciting new product line Free paper, marketing materials and lesson plans Free shipping and handling on most school orders Contact us today for details. And start the next school year off with a bang. Shari Perkins x330 ADDRESSEE LABEL STAMP

11 Sample Marketing Tools Low cost Produces fast results

12 Sample Marketing Tools Allows your message to be seen immediately Your message gets read

13 Hi Jim! Original Works would like to invite Bay Montessori families to participate with us in the school year. Your families were quite supportive of this when we worked together in We work with thousands of schools across the country who have struggled to find an interesting and enjoyablefundraising program. We are the company which takes students’ artwork & reproduces it onto mugs, magnets & a variety of products, with a total of 25 from which to choose. Families really like our programs with the emphasis on creativity. Our products make great keepsakes and custom-made gifts. Here is a brief list of program benefits that may help you in speaking with others at your school: - Our company's products, which reproduce student's creative artwork are excellent confidence-boosters - The program can be used as a school fundraiser or simply as a school service, similar to school photos - We provide art paper, lesson plans, Coordinator's Guide and promotional materials free of charge - No door-to-door selling - Most schools enjoy free shipping & handling for delivery of orders Attached please find our new brochure and program / pricing insert. We’ve increased profits and added new products for the school year. Please feel free to contact me between 8:00 - 4:30 pm, Monday - Friday or me at this address. I look forward to hearing from you, or someone on your fundraising committee. Celebrate creativity with us! Chris Whitcher Eastern Sales Associate , ext

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15 More Marketing Ideas! Gift Certificates –½ price to Reps –New or Repeat schools –“Beef-up” what the school gets –Purchase ahead Gift Cards –Coffee shop, restaurant, book store –Gas Card

16 …and More Marketing Ideas…. Creative Calling Cards –Business card options –Brochure options Signing Repeat Schools –Get into the Season Car Magnets –

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18 Summary There are a variety of useful and powerful tools available in today’s market Research before purchasing –Check out the websites –Attend an on-line webinar –Talk to friends or business associates Start small and build Tools provide support not substitution

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