GLOBAL TRENDS & OPPORTUNITIES FOR BUSINESS VENTURES Entrepreneurship I 2.03 A
Sources of information about global trends & opportunities Newspapers Trade Publications Research Institutes Travel Trade Shows
Current Global Trends Macroeconomics – the economy as a whole Industry – of your interest Technological – new products Political – conservative or liberal Legal – any laws concerning product or service Regulatory – new regulations Social – new needs and wants Demographic – changes in population age, gender, etc.
Evaluating the potential of new ventures