Marshall McLuhan Anne Surber MAT 103 = Extending one single sense in high definition sense in high definition Inviting participation Inviting participation = of multiple senses

Hieroglyphics Lack of articulated expression encouraging tribalization Phonetic Alphabet Articulation of expression through the printed word discouraging tribalization

Stone Heavy and unwieldy media that binds time and unifies people Paper Quick and dispersible media, enabling individual expression

Telephone Ear is given meager information with ample opportunity for participation Radio Ear is given absolute information without possibility of participation

Cartoon Limited visual information is provided Photography Abundant visual information is provided

Television The senses interpret and add to the visual information Film The senses are engulfed by the visual information

Speech Little information easily filled in by the listener Typography Abstract visual intensity creating extreme individualist patterns

Lecture Little participation from the audience Seminar Heavy participation of the audience

Native Unified oral but illiterate culture City Slicker Individual and literate mechanical culture

The Waltz Fast mechanical dance of pomp and display The Twist Chatty form of improvised gesture and individualism

Stockings The eye must act as a hand filling in the completed image Nylons All the information available, the eye cannot fill in more of the image

Sunglasses Creates an inaccessible view Glasses Intensifies the outward-going vision

Phonetic Alphabet PaperRadioPhotographyFilmTypographySeminars City Slicker The Twist NylonsGlasses HieroglyphicsStoneTelephoneCartoonTelevisionSpeechLecturesNative The Waltz FishnetsSunglasses Oral Culture “Intensity and high definition producing specialism and fragmentation In living” ~Walter McLuhan fragmentation In living” ~Walter McLuhan “Tribal, traditional oral culture that invites participation and provides unification” ~Walter McLuhan