Minimum 7 couples per class

 Advertise

 Advertise well in advance (then continue contact with couples until class begins)  Get the word out in your local area throughout the year

 Use the PSA and News Release in your local newspapers and radio stations (this may initiate an interview with additional free advertising)  Market where your target group is located  Advertise within your agency—to families you already serve  Provide flyers to family agencies, schools, counselors  Advertise through your local schools and the PTA  Posters at grocery stores

 Print Media  Newspapers/newsletters Community Calendars Community Sections Neighborhood and Community Newsletters Employer Newsletters  Broad cast Media  Public Service Announcements  Traffic Reports  Local Programming  Press Releases

 Get to know your local media personalities  Educate media personalities about your program and how it benefits the community  Ask your local radio to interview you about the program (Centro de la Familia)  Bring someone who has completed the program so they can be interviewed as well

 “Sell the benefits” of attending. Couples tend to be more willing to attend classes that provide help for their children…some examples:  Learn effective stepparenting strategies  Parenting across households  Helping children adjust to a remarriage  Strategies for dealing with ex-spouses

 We have learned that cultural differences in Caucasian/Latino families require different recruitment strategies  Target the partner who makes decisions to attend this type of a class  Recruit more than the minimum participants— it is likely you will have some couples drop out

 Very important that the “front-end- worker” be informed and inviting when people call about the class  Keep track of quotes from previously satisfied clients to use for future advertising  Ask for and keep track of referrals from current participants  Use quality materials to advertise the classes—you have one change to make a good first impression!

 Interview previous participants for newsletters  Partner with marriage coalitions (WA/Weber)  Work with your local extension agents  Flyers/Posters at bus stops or inside busses  Be creative!!