国际软件,本地智慧 Tech-Trans Mobile Marketing Solution Tech-Trans 2014 www.tech-trans.com 国际软件 本地智慧.

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国际软件,本地智慧 Tech-Trans Mobile Marketing Solution Tech-Trans 国际软件 本地智慧

国际软件,本地智慧 Know & Fulfill Customer Requirements Capture customer shopping data Keep a large member group & Guide traffic properly Weibo, Wechat & App Strategy: Announce campaign info on Weibo Attract more potential customers on Wechat——EDM + Catalog Serve members on App——Electronic Coupon + Customer data Delicate Relationships with Social Media Platforms (Weibo & Wechat) -Too Close. Services may be charged very high. -Too Loose. Marketing campaigns cannot catch the trend. All-round Business Strategy! iMall App –Most Reliable & Powerful Marketing Tool - Grow & Monitor customer loyalty. - Be on the cutting edge.

国际软件,本地智慧 Customer Service Internet Service Personalized Service Electronic Service Free Wi-Fi Access Virtual Member Card Intelligent Indoor Navigation Precision Marketing WeiboWechatApp Strengthen the Effectiveness & Impact Serve customers anytime anywhere Meet customers’ trendy needs Value Circle Data Support Behavior AnalysisBasic DataRequirements Social Media Impact Customer Experience

国际软件,本地智慧 Layered Product Planning 0.Infrastructure TrafficWIFI+LBSParkingNavigation 1. Business Operation CRMData SupportInternet Marketing 2. Client-side Customer

国际软件,本地智慧 Capture Customer Data in a Certain Distance Traffic Statistical Data Access Traffic & Mobile Devices Info Individual Visiting Frequency Indentify New Visitors Individual Shopping Time Capture Customer Data

国际软件,本地智慧 CRM Marketing dept.Dedicated service Create/Update membership information Check history Loyalty management Activity monitoring Activity execution/reports Sales data base Product line / Category Member big database Target population locking rules Transaction data association Personal information analysis Browsing behavior associated data analysis social content & associate d data analysis LBS associated data analysis E-commerce database Store intelligent terminals/POS Member information Member purchase record Member activity data Socialize sharing and communicate 实时同步 E-mall Member register Member service Customer moving path location Traditional information and IOT channels Member Purchase order bonus C3 C2C1 Rules trigger mechanism Activity rules Financial data base Browsing behaviors data Purchase order data Member grade/state/bonus point Mobile app Data Analysis Engine Socialize data Manage and analysis Sales rule engine Rules trigger mechanism in other conditions Big Data infrastructure of Future Commercial Properties The commercial information contact with customer

国际软件,本地智慧 Consumer Data Analysis Engine female , single Beijing, Chaoyang Privately Owned Enterprise , Marketing department Manager Communication University of China , bachelor degree Fashionista/love to travel Love movie/love photography Used to go : THE PLACE,SOLANA MALL, Chao Yang Joy City Kitty, Aquarius , Born in 1988 CRM data: Shopping in mall 3-4 times per months. Consumption about 1000 yuan. Main consumption is catering. Car owner Through the big data analysis to find out the core consumer data of next generation like Kitty.