$1001 If you have a perishable product, it would be wise to use a (Short / Long) channel of distribution -Back- -Back-

$2002 Producer to the Consumer is an example of what type of channel -Back--Back-

$3003 Target, Pizza Hut, and Abercrombie are examples of -Back--Back-

$4004 These middlemen assist in the sale and/or promotion of goods, but do not buy the goods from the producer -Back--Back-

$5005 The most expensive part of the distribution function is -Back- -Back-

$1006 A combination of the 4P’s make up this -Back--Back-

$2007 Marketing strategies and tactics must always be planned and implemented with the __________ in mind. -Back--Back-

$3008 Marketing always begins with this activity -Back--Back-

$4009 The phrase “Click it or ticket it” is an example of an ________being marketing -Back--Back-

$50010 This involves the specific actions for carrying out strategies -Back--Back-

$10011 Identify the marketing function illustrated in the following situation: Stephanie wants a new pair of jeans and sees a style she likes in a magazine advertisement. -Back--Back-

$20012 This function involves responding to consumer needs and wants through planned, personalized communications -Back--Back-

$30013 Identify the marketing function in the following situation: while shopping at the mall, Kevin is asked his opinion of different brands of cologne. -Back--Back-

$40014 The marketing function that is responsible for the movement and/or transfer of ownership of goods or services from the producer to the consumer is -Back--Back-

$50015 This marketing function is important because it affects how much profit a business will make -Back--Back-

$10016 Institutional style promotion is strictly designed to help sell the company’s Product or Image. -Back--Back-

$20017 Promotion is designed to Inform, Remind, and _________ -Back--Back-

$30018 SMS marketing is most likely to be successful when the ads are used with this device -Back--Back-

$40019 Promotional media are channels of -Back- -Back-

$50020 A commercial displaying Bounty Paper towels being used in a kitchen is an example of ______ promotion -Back--Back-

$20021 A business owned by two or more people who share the risk of loss and the chance for profit is known as a -Back- -Back-

$40022 This is the biggest disadvantage of operating as a corporation -Back- -Back-

$60023 A business can be ________ _________ if they contribute to public interests or maximize their profits -Back- -Back-

$80024 These people take goods in their raw state and make them useful to consumers -Back-

$ Owners of any business structure should protect an idea, product design, or slogan in the using these 3 things -Back- -Back-

$20026 Customers in cold climates who need warm clothes are an example of which segment -Back- -Back-

$40027 Businesses that identify customers on the basis of their personalities, interests, and activities are using ____________ segmentation. -Back- -Back-

$60028 The community college has decided to market its evening classes to women between the ages of who are high school graduates. What type of segmentation is the college using? -Back- -Back-

$80029 Henry Ford used this marketing tactic because his Model T cars lacked options -Back- -Back-

$ REI decided they would be more successful if they aimed their products features towards satisfying a specific market need. This is referred to as a: -Back- -Back-

$20031 This declares ownership in a corporation -Back- -Back-

$40032 The best way to reduce the disagreements (e.g. Profits) that often occur when two people go into business together is to develop a(n) -Back- -Back-

$60033 Nike is the only company that has written permission to use a national football team’s logo on its sportswear. This is an example of -Back- -Back-

$80034 Tom is the owner of a sub shop associated with a national chain of sub sandwich restaurants. He established his business in a gas station. The sub shop is referred to as a -Back- -Back-

$ This business type accounts for 90% of the sales in the United States -Back- -Back-

$20036 Managers who make a return on the business investment are making this -Back- -Back-

$40037 If an employee miscounted a store’s inventory on the monthly report, this is considered this type of risk -Back- -Back-

$60038 If Maggiano's had a salmonella scare at their restaurant and people stopped going there, this would be considered this type of risk -Back-Maggiano's -Back-

$80039 Risks can never be__________ -Back- -Back-

$ Many investors are only concerned with the bottom line of a business, this financial statement is called -Back- -Back-

41 Channels of Distribution Marketing Strategies Marketing Functions What’s Marketing st RD Go to 2 nd RD Go to 2 nd RD Channel the Distribution Marketing is Everywhere FunctionJunction Promotion is key

42 Channels of Distribution Marketing Strategies Marketing Functions What’s Marketing nd RD Back RD 1 Back RD 1 GO to Final Jeopardy GO to Final Jeopardy Marketing is Everywhere Identify your Market Ownership: “It’s the way to go” Manage the Risk

43 Start

Final Jeopardy44 Final Jeopardy Wager Wager

45 Part A: We said earlier Nike owns a exclusive licensing agreement to supply apparel to NFL teams, who previously held this agreement? Part B: What broadcast media company also owns an exclusive licensing agreement with the NFL Part A: We said earlier Nike owns a exclusive licensing agreement to supply apparel to NFL teams, who previously held this agreement? Part B: What broadcast media company also owns an exclusive licensing agreement with the NFL