This is Bonus Video 4.2 in the course: Get Paid To Write Copy Module 4: How to charge top dollar for your copywriting work

Learning outcomes: How to: Price your services Charge for different mediums Get paid for briefings Offer a website audit Create a point of difference Create a social media calendar

Mediums to write for as a copywriter: Blogs Print Advertisements Magazine Articles Brochures Web pages/SEO Copy Meta Tags

Mediums to write for as a copywriter: newsletters Video scripts eBooks Tender writing Product Descriptions Social Media content

Extra services to offer as a copywriter: Website Audits Website Strategy Website Building Copywriting Audits Social Media Calendars

How to price your services: Some people are happy with $150 per day Some won’t work for under $5000 per day You need to establish your ‘sweet spot’

How to price your services: You don’t have to publish your prices Publishing your prices will cut down the ‘tyre-kickers’ – this is a good thing but…you can’t increase your price

Best way to establish your price: What would you be happy to earn? For 10 hours of your time, what would you like to earn?

Best way to establish your price: Remember – you won’t get paid for ‘the stuff’ of getting the work – this needs to be accounted for: phone calls s briefings networking overheads etc

Don’t charge by the hour: Hourly rates – invites comparison and doesn’t value your experience Create packages instead – get paid for your ability, not how long it takes Don’t charge by the word either

Blog writing fees: $100 - $1000 per blog Always quote in packages of blogs E.g. $100 per set x 10 blogs = $1000 Write in one sitting – create a blog calendar

Brochure writing fees: Quote per page or by the project Get word count established first Ask for a guide/sample of what they like already – a picture tells a 1000 words A4 - $250 per page - $1000 per page

newsletter writing fees: 400 words = $150 -$1000+ Always quote in packages of newsletters Find a sample layout first – quote based on that

Fees for writing web pages: Web page: $100 per page - $1000+ per page Stipulate word count e.g. 80 words or 600 words?

Web strategy or briefing fees: Fee: $350 - $2000+ Objective – you get paid to do what you’ll have to do anyway when you write the copy for the site

Web strategy or briefing fees: Review their site and offer recommendations Create a point of difference – charge for it or include it in your service

Web strategy or briefing fees: Establish: their business goals what pages they need what style of site they need (provide examples of sites to look at) objectives for each page call to action for each page eBooks or downloads needed to create engagement (more work for you!)

Web audit fees: Web audit: review their site and offer recommendations could offer for free as a ‘lead magnet’ to get prospects to know you (or charge for it) don’t offer a written report – too long make it easy for you – “tick the box”

Web audit fees: Research software to do it for you “Website audit software” Helps you sell your services Reports could look like this…

Website audit:

Web building fees: Engage a third party Offer a referral system – they pay you for leads You get a commission on the sale You manage the project

Web building fees: Warning: lots of headaches, price competitive but lots of work! Best bet – connect with a professional web developer and get them to do the work

Bonus sample letter to send to web developers: To encourage them to give you copywriting work. See downloads Suggested script:

You can amend it to suit your needs: Hi there, As a web copywriter, I regularly work closely with web designers and developers. As a result, I’m privy to some of their biggest challenges. One of those challenges is getting their clients to send through quality copy so the site can be finished. This has a huge impact on the web developer because, as you well know, until the copy is ready, it’s virtually impossible to finish the site. (etc etc)

SEO copywriting fees: SEO copywriters can charge up to 50% more per page – depends on how you present it Always quote in packages of 5-10 pages E.g. $100 per page x 10 web pages = $1000 Charge for keyword research: $300- $1000+

Title and Description tags: $100 - $500 per set of tags

Social media content creation fees: Monthly retainer: $1000 per month for 1 post per day x 30 days = 30 posts = $33 per post Weekly fee: $150 per week for 10 posts = $15 per post

Social media content creation fees: Weekly fee: 5 hours x $100 per hour = $500 per week Can also charge extra for maintaining, commenting, posting on the site

Create a social media calendar: It helps: You keep track of the work You charge more - the client can see the work involved Keep the client future-focussed – not just one post is needed Manage the cross-fertilisation of posts between platforms

Word of warning: Services are generally harder to write for than products accounting management consulting financial planners training companies insurance providers natural therapy providers …can be tricky to write for.

Word of warning: Why? The benefits are intangible The industries are competitive The USPs are hard to identify Tip: charge a premium for them. Get really good with taking the brief.

This is the end of Bonus Video 4.2 in the course: Get Paid To Write Copy Module 4: How to charge top dollar for your copywriting work