David Straight, PT Owner, E-rehab, LLC

 Decreased reimbursement  Increased competition  It’s the way society communicates  It facilitates relationships Why have an NET Marketing Strategy

Patients and physicians will always refer friends and clients to the therapist they know, like, and trust.

What is a NET Marketing Strategy?  Marketing is defined by the American Marketing Association [AMA]  Overall premise – identify, build, maintain relationships in order to generate referrals and serve our communities  Use this awesome multiplier, the Internet, to help us accomplish this goal.

 Very time intensive and expensive process.  You must have a SYSTEM. Why is this so hard?

 Consistent  Predictable  Repeatable The most Successful Businesses use Systems

Websites – You have 50 Milliseconds

Newsletter Dave, Branded Personalized Paperwork Link Refer a friend Services Map Link HIPAA Warning Signature Physical Address Unsubscribe Privacy Notice - 98% would refer their friends or family - 96% received treatment from the same physical therapist every visit. - 76% received their first treatment in less than 48 hours Research your diagnosis: Low back Neck Pain Shoulder Hip Knee Ankle

Search engines

Social Media-blogs, FB, Twitter

 Realize your market wants to communicate with you using the Internet  Make it a system and not a transaction  Find an expert to help you Three Keys to Success

 “It’s too expensive”  “I don’t have time”  “I don’t believe it works” Three Common Barriers

E-rehab's Advantages  Price  Number # 1 & only work with PTPPs  Experience – here every day to help you  Commitment to the Profession

WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in…  30 days - system just about ready  90 days - strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up  1 year new referrals, better customer service, more repeat and word of mouth, recognized in your electronic community as the information leader

Contact me Right Now! David Straight, PT x WHAT one thing can a practice owner do right now to get started on the pathway to success